The Art Of Brainwashing | Jason Flitton | TEDxWinterPark

Have you ever tried to convince someone of something? Or have you ever been convinced of something? Of course, you have. Everyone has. We are constantly bombarded with commercials for products to buy, and exposed to people’s rants, in real life or online, about how we should be voting, and what we should be eating, reading, angry about… The fact is that nowadays “convincing” is a business. The art of persuasion – or “brainwashing” if you prefer – is very profitable, and we are all subjected to it on a daily basis.

Before social media, advertisements were on our TV, on billboards, on newspapers. They would appeal to you only if you were part of their target audience. Otherwise, they would just be ignored and forgotten.

The Trick To Trick Your Mind!

Marketing, Advertising and just about every term you could think of is all just a different way to trick your mind in to believing in a specific concept. Like the fact that you could have a successful career if you drive this car or find a beautiful partner way out of your league if you drink these beverages or wear these brands. Come see how i break down all the little nuances you should all be aware of. How else will you be able to tune them out? Title of Presentation: The Power to Brainwash

Jason Flitton is a business executive currently in Orlando Florida, with years of education and experience in a variety of businesses, technologies, music, and the arts. A serial entrepreneur with a mindset to leave the world in a much better place than where he found it. With a constant curiosity to the world around him comes the ability to truly look at the bigger picture of the world we live in. Hopefully to solve some of the problems ahead. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

Subliminal Advertising

The most classic examples of subliminal advertising and messaging include Embedding a message in a song, either in the higher or lower frequencies or by singing something backwards. Words and images briefly flashing in between frames of film, usually at one tenth of a second.

Are subliminal messages actually effective?

Psychologists and scientists have not yet come to a full consensus about whether subliminal messages are actually effective at convincing people to do or want things that they would otherwise not want. While some people are convinced that subliminal messages do indeed work wonders, it seems that when they do make a change; it is down to the placebo effect.

However, some double-blind studies show that embedded images do affect actions and behaviors. The effect lasts a very short time, and even then, only marginally. While the jury is still out on their efficacy, that hasn’t stopped advertisers and corporations from trying to harness their potential power.

A Few Common Examples

Tostitos wants you to share with friends.

This brand of tortilla chips may be relatively new to the UK, but they sure know how to make their brand seem fun and friendly. Look at the letters T, I and T in the center of their logo – they form a pair of friends, bonding over a bowl of chips and salsa.

Baskin Robbins’ 31 Flavors

This logo design is actually quite brilliant – the number 31 is slyly included in the initials B and R. Seeing as Baskin Robbins is famous for their 31 flavors of ice cream, this is a great way to get customers to crave their product!

Coca Cola’s shapely bottle

The shape of the glass Coca Cola bottle is one of the most recognizable shapes on the planet, but many people believe that it is designed to look like a shapely woman. It certainly is curvy!

They created the iconic glass Coca‑Cola Contour Bottle in 1915. The Contour Bottle was designed to help Coca‑Cola stand out from other drinks at the time, and the design brief was to ensure that the bottle was recognisable even in the dark, or if it was broken.

About TEDxWinterPark

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